How Do I Sell My Business Improvement Services To Businesses?
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I can offer businesses office/workflow improvements. I can analyze the current way they do things and recommend better, faster, cheaper ways of doing things. I am a Systems Analyst with software development skills to aid if necessary. It may be just recommending they use a certiain piece of software, hardware, or designing it myself. #1 How do I sell this to them? Get my foot in the door? #2. How would I charge for this? By the hour? By the project? How do I hook them? Do I give them a free estimate? I am unsure how to approach this. Any help would be greatly apprecieated!
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first of find a niche for yourself, are you good in marketing, manufacturing, production or office administration. Knowing that, if you are a single propriety business think what you want to target, is it the big business, medium scale industry or the small business. The medium to small businesses are the ones that are a plenty since they are sometimes too small for the major players( like Oracle, SAP and such) so there is a big market out there for it. Next thing you have to do is organise your network, talk with people you know like your father’s business contacts or your former collegues or supliers. They are the best source of clients from a networking perspective. One you got this things settled what you now need is a way of advertising yourself and your business. Send out fliers or email companies you think might need your services. Offer your services to government institutions and such. Lastly, categorise your pricing based on the number of hours you will need to perform them, usually an hourly rate is good but some would like packaged deals/rates that will include all the deliverables and after service help. you should always factor in after service for anything you have developed for them as well as an annual maintenance fee for anything you have done or developed so that you will have a return business.
It usually begins with your first client and word of mouth if you are in a marketing budget. Remember to keep your overhead at a minimum. Also use what ever internet resourses you can get for your marketing and selling needs.
hope this helps.